Most of us have dreams of having our names in lights. We dream of seeing our names plastered on some billboard near the Hollywood sign or in pixelated images overlooking the Strip in Las Vegas. Stardom has a certain appeal that keeps our heads in the clouds.
Beyond dreaming is doing. You have to do certain things to get to the point where you earn that type of name recognition. You might not be able to point out James Patterson in a shopping mall or the grocery store, but you most probably know him for his best-selling Alex Cross novels. That’s name recognition.
How do people recognize your name?What do people attribute to or associate with your name?
Is there more that you can do to build a better brand out of your name?
Make a name for yourself in your industry. Become a recognized expert in your field within your city or region. Do not let opportunities to share and show your expertise pass you by simply because they all do not pay in per diem or client fees. Some of your biggest dividends may be the fact that people begin to recognize your name, even if it isn’t in lights.
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