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WizzleyI write all sorts of content as a freelance writer.

Support independent publishing: Buy this e-book on Lulu.I have no real niche.  I write poetry and fiction.  I write about religion as much as I write about sports and community activities and events.  I blog, journal, present, teach, and edit online as a freelancer.

 I write e-zine articles and post to multiple blogs.  I write for a wide variety of audiences.

You can join me on my freelance journey at iWriter, too.

I have published articles on Squidoo and HubPages, too.  My articles include content related to writing grants and freelance writing opportunities.  I also publish my own books of inspirational poetry on Lulu.

Get a copy of one of the Bible studies offered by Life Path Ministries & Services.  Subscribe to get inspiration from one of my other blogs either Rev Bruce or Life Path.

Bruce Jackson, EzineArticles Basic Author

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Support independent publishing: Buy this book on Lulu.

I have spent a few days mulling over publishing another book while still preparing for a 2013 full of events and activities that will fill my schedule and almost wear me down.  I have spent some time writing some articles online and feel that it is time to share with some of my blogging audience this side of both myself and Life Path.

My latest article has been posted on Wizzley about MLK.  It is one of those new ventures that I havebeen working on since I started freelancing online in 2011.  Post comments online and share your sentiments.

Wizzley
See more articles that I have posted online:

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2002 sales of books and products through all channels: just under $4.2 billion, up from $4 billion in 2000.
$2.4 billion sold through Christian retail outlets; $1.1 billion through general retail; and $725 million through direct-to-consumer ministry channels.

First 6 months of 2003: CBA member store sales were down 2%.

Books increased 8%, Bibles increased 2% but music and gifts decreased 9%.

–Christian Booksellers Association reported in Publishers Weekly, August 4, 2003

http://www.PublishersWeekly.com

(Cited from http://parapublishing.com/sites/para/resources/statistics.cfm)
 
In addition to studying book-buying habits, the project also explored what types of material people read. The results showed that evangelical adults (86%) and evangelical teens (97%) were the groups most likely to read Christian literature. Other segments with deep penetration by Christian publications included teens and adults who attend a Christian church regularly (65% and 71%, respectively).

(Cited from http://www.barna.org/barna-update/article/5-barna-update/114-half-of-all-americans-read-christian-books-and-one-third-buy-them)

Look at the statistics.  Christian literature, whether for study or otherwise, sells at enormous rates to a large following.  That makes sense.
 
What would really make sense would be for you to get yourself busy writing something for the Christian literary market.
 
Think on it.  Take some time and think it through.  You can make a real impression with some simple strategies for breaking into the Christian information market.
 
Christian Article Sites
Write on your business, ministry or industry.  Write about what you know and use your professional experience to help guide others with your lessons learned and best practices.  Use sites like Bukisa or Gather to publish online articles.

Blog
Make some noise in the blogosphere by posting pointers or mini articles on a variety of topics.  Look into WordPress and Blogger.  Beyond this blog, I also post to Rev Bruce’s Blog on WordPress that contains more inspirational Christian postings.

E-Books 
Support independent publishing: Buy this e-book on Lulu.If you have enough content on a particular subject matter, consider writing an e-book on it.  Self-publish your own e-book and place it on an online storefront and your website as well as your blog.  Make it available for download in multiple marketplaces.  Use Lulu or CreateSpace.  My e-book of inspirational poetry entitled Broken Pieces is available on iTunes through Lulu.  Self-publishing allows you to publish and promote your material, then profit from it as well. 

7276414-17971825Merchandise Your Material
Use some of the top online merchandise sites to sell customized products related to your writing.  These span from t-shirts to coffee mugs and iPad cases.  If you are going to build it, you better brand it, too.  Think about WWJD, Purpose Driven, and Jabez’s Prayer.  These all swept through the Christian marketplace with loads of merchandise like keychains and Bible covers to follow behind the success of the books.  Look into CafePress, Zazzle and Spreadshirt to launch your own merchandising craze.
I Love My Neighbor!! Button

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If you have an idea that has not been put in print or published online, you may have the makings of a how-to article ripe for picking over by others.  Build up an arsenal of articles on online article directories and sites like Triond and Bukisa.

  • Use your communication skills to reach broader audiences. 
  • Use technology to assist you in reaching others. 
  • Make your works stand out from the crowd.

Write what you can.  Write all that you can.

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The pessimist sees difficulty in every opportunity.
The optimist sees the opportunity in every difficulty.
– Winston Churchill

Not long ago, the State of California and its legislators figured to get a few more dollars from business by taxing goods, products and any items sold on the Internet that had a connection to California.  It didn’t hit me until I got an email from Amazon about my Amazon Associates account facing potential closure due to the fact that I live in the Golden State.  I was just catching my breath again when I received another email that said that it was a done deal.  The night before I had been an Amazon Associate with MP3 samples teasing reading on my blog and magazine images from Relevant and Outreach on the same hone page, linking my blog readers to an Amazon storefront- astore as they call them for their own viewing. 

No more, though.  That is over.  If I have not gotten over that, imagine my Christian dismay when my other affiliate program Christian Book shot me a casual email that said it was cutting ties with its California-based affiliates.  That just added to the barrage of additional junk that gets piled on in the midst of a budget crisis.

I was seeking out just how I planned to get some things done and fought with myself to see things clearly and optimistically.  I had been kicked here and as I turned the other cheek I was gracefully given another swift kick right there, too.  I was fed up as a freelancer who also gets a few coins here and there on my blogs and articles when people click on or through the affiliate ads for Amazon and Christian Book.  Luckily, I hadn’t heard from Google AdSense acting irrationally, too.

I assessed my situation.  Affiliate revenue did not even account for one-third of my total business revenue or a high percentage of my online income either.  My mainstay is the purchase of articles, poems and fillers that I write as a freelancer online.  I get a pretty good amount from Helium and Textbroker.  I am starting to get some real traffic on HubPages, too. 

What I am saying is that I don’t make a lot of fuss over what didn’t make a big difference in the bottom line or in any major category of life such as salvation, family and sanity.  Amazon only dropped me as an affiliate or “associate.” I am still listed as an author on the siteI am stilled adding books and tweets on the site, tooIn fact, my publishing site is still working with me as I struggle to complete another book of poetry and a few sets of materials on Bible study and devotion.

I just added a new video to my author profile on Amazon so go and check it out.

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“The ways in which churches are reaching out to people over the Internet are expanding.”- The Barna Group

You have a website.
So what?
Your pastor is podcasting, blogging and streaming videos daily.
So what?
Your ministry team is using social networking and microblogging, tweeting and texting at a fast pace.
So what?

Identify more than what you are doing.  That’s just the evidence of some form of effort.  You have to get to the point to where you actually measure the effectiveness of what you are doing.

Think it through.  You do not want to simply do something.  You want to do something that changes the world.  You want to face your cyber challenges with purpose and intent, confirming the call and cause of your mission and taking action to bring it forth.

Take a moment and see what tools exist that can help and support you to have a critical web presence.  Look at Techmission and Tech Soup for articles and solutions on using technology to its full advantage.  Invest some time engaging your team and focus groups into how to use technology to communicate internally and externally as well as broadcast sermons and services offered by your church or organization.  Take the time to turn your cyber challenges into Internet innovations.

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I believe that every business should make a statement. Whether it is daily, weekly or more occasional, your business should make a statement that goes out to the public through various mediums. Churches, nonprofits and for-profits need a pr and marketing plan that includes raising public awareness about new services and special events, even forging new partnerships and collaborations for programs and other activities.

  • Daily: Use social media to get your daily message out to people in ways that reach people daily. Look into Facebook, MySpace, LinkedIn and Twitter. Consider Voxox for instant messaging, IM, fax, SMS text messaging and other services including video chat.
  • Weekly: Let’s say you want to keep people buzzing about that new worship service you started last month. Upload and embed video snippets onto your Facebook or YouTube page. Let’s say your shelter hosts a special volunteer hour in partnership with the senior resource center in your community. Create weekly e-newsletter using Mail Chimp or Constant Contact. Get your message into nearly everyone’s inbox.
  • Every Now & Then: You should launch a press release every other month or at least every quarter throughout the year. Your calendar of events should provide you with enough room between activities to garner support from many of the same people without wearing them out. Use services such as PR Log, Free Press Releases and PR.COM to distribute press releases beyond your circle of friends. Try out EventBrite and E-Vite for special events and fundraisers as well as posting events on Facebook, MySpace and LinkedIn.

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