Archive for the ‘events’ Category

Holiday: “A day of festivity or recreation when no work is done.”

Break it down further.  Holiday is derived from the term “holy day.”  Look at it.  It even looks like a compound word.  However, Halloween is even derived from a compound word: “Hallowe’en” or “All Hallow’s Eve.” It marks the evening leading into All Saint’s Day (“All Hallows Day”).  It originally started out about saints and mass related to those who are held in purgatory.  Originally, All Hallows Day was preceded by All Hallows Even. 

Or was it really?

The expansion of Christianity throughout the world was primarily done through the missionary work of the Roman Catholic Church through exploration and colonization.  Part of how the church spread to indigenous people of colonized lands was to utilize existing celebrations and convert the celebrations into Christian holy days.  Halloween was originally a celtic festival of Samhain, called a “festival of the dead.” Combined with mythology and folklore, this special time of the year dates as far back as Roman mythology and the goddess of fruits and seeds. 

Let me give you an “old farm boy” interpretation like my Grandpa Harvey would say it.  What it has to do with is the belief that the fertile soil would be at the discretion of the gods, so the people paid homage to the gods and the dead so that the winter season would not leave the ground unfertile when it came time to plant.  Folks believed that the gods gave the dead dominion over the land in the coming of winter and took every precaution to stay in good standing per se with the dead spirits that might haunt the land or even take the innocent children.  Thus, costumes were introduced to disguise the children in order that the evil spirits would not take them away.  The “treats” were about sacrifices that would please and satisfy the evil spirits.

So fast forward to today.  It’s not a religious holiday at all.  However, churches throughout the nation, even the world, have adapted the holiday in similar fashion to Christmas pageants and Easter celebrations.  It is used for evangelism, outreach and children’s programming.  The modern church has put a positive spin on the occasion.  Use “Tracts for Treats” as a way that you can evangelize within your community during this time and on that day.  Offer input and comments here at this blog so that we can update and upgrade the evangelism guide that has been a timely reminder for us reaching the world through the Word.

Download: Tracts for Treats

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“You have to hold yourself accountable for everything – the good and the bad…There is no such thing as luck…Everything that happens (or doesn’t happen) in your business is the result of your work or lack thereof.”- Rob Cuesta, Extreme Business Coach
The People Called: The Growth of Community in the Bible with a New IntroductionIf you are running a start-up, you want growth.  If you are leading a project, you want to be able to say that the project demonstrated some form of accomplishment.  Pastors and ministry leaders are constantly trying to figure out if what they are doing on a regular basis is leading to growth within the church or the ministry.  When you go out into the field, you measure your calls versus your sells.  For evangelism, you measure your return on effort by the number of people you attract to a community event or the number of people who accept Christ at the event.  In business and ministry, we are constantly tracking activity.
The Difference Maker: Making Your Attitude Your Greatest Asset
The Minister's MBA: Essential Business Tools for Maximum Ministry SuccessThe Woman's Advantage: 20 Women Entrepreneurs Show You What It Takes to Grow Your BusinessGrowth is not something that is easily accomplished. There are some things that you can do to grow your business, and there are some things that you have to do in order to grow your business, too.  It depends on what you seek to grow and what it takes to grow.  Part of what helps one point towards growth is the ability to analyze historical data. Such an ability allows one to identify benchmarks and road blocks based upon historical performance.  No matter what direction things may go, whether up or down, such new data gets compared to previous data.  With your data in tow, you can make an honest and earnest appeal to your corporate stakeholders or your congregation members, even your core group of supporters and volunteers.
You demonstrate your growth with numbers.  Use percentages and ratios.  Compare recent years to past years.  Track and measure gradual changes.  We don’t always get that drastic change at the turn of a dime.  Keep track of trends as you go along the way.  Business Analytics for Managers: Taking Business Intelligence Beyond Reporting Build your own business reporting system or work from n established model. Speak to other professionals in your field who have more experience than you or who may have a vastly different experience from you.  Identify how to work on reaching your numbers and have a means or method for reporting your numbers.

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Marie Antoinette: The Journey“If the people have no bread, let them eat cake.”- (Attributed to) Marie Antoinette

Despite the quote attributed to this famed aristocrat of royalty during the French Revolution, simply giving your guests something to chew on doesn’t make your special event any more special than a meeting of the local rotary club or Toastmasters.  You need more than veggie trays, finger food and other treats to make your event stand from the norm.
Everybody Cooks Rice (Invitations to literacy)
Spice Things Up: Go exotic with dishes.  Partner with Indian, Brazilian and Jamaican caterers for spicy dishes or sample trays.  This may appeal to broaden your appeal to other cultures and ethnic groups.  Spicy dishes such as curry or jerk chicken with some rice can carry enough kick to have your audience raving about the meal and the event for days to come.
Kodak Sport Disposible Camera, 27 Exposure, Waterproof up to 50 feetAdd Some Red Carpet:   People feel like stars when you treat them like stars.  Include a VIP element to your events.  The thrill of the paparazzi snapping photos along the red carpet, even if they are Kodak disposables or HTC camera phones, can cause a stir among attendees and passersby.

Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites (Que Biz-Tech)Share before You Get There: Use social media to share with others about the event.  Facebook, Twitter and other sites provide great platforms for sharing about upcoming events.  Foursquare and Loopt allow you to “check in” at the location when you arrive and alert others that you are at the place to be.  Make your events the type of experience that people tweet about throughout the event and afterwards. Be sure to include a Like This button or Share button on your event website or registration page.

Make your events newsworthy.  If your event draws press and publicity, then consider it a plus.  If you get a pre-event interview on TV or on a weekend radio show, that’s an added bonus. See what type of exposure you get from your efforts.
Free Publicity 101: How to Write Press Releases and Get Your Story in the Media 101 Ways to Get Great PublicityThe Savvy Author's Guide to Book PublicityPublicity & Media Relations Checklists101 Sizzling Hot Ways to Get Publicity 

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Roadmap to Success: Building Your Business God's Way

When you plan your events for 2011, think about adding some special offers or discounts for those who register or purchase tickets early. 
Chase's Calendar of Events, 2011 Edition: The Ultimate Go-to Guide for Special Days, Weeks and Months
Go out of your way to treat your early birds special.  Have plenty of giveaways and logo-covered items ready for your event “swag bags.” Be sure to allow the early birds to experience V.I.P. and red carpet treatment throughout your event.  If you remember them, they will certainly remember you and your special treatment of them when your next event comes up.

The Five Star Church: Helping Your Church Provide the Highest Level of Service to God and His People 

The One Minute Manager

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“I am aware that only God knows the total plan and that I am part of it.” – Laurie Beth Jones, Jesus CEO
Jesus, CEO: Using Ancient Wisdom for Visionary Leadership

I always like to say that it is only special because of the special effort that you put into it to put it on and pull it off.  So, with that being said, you have to put something special into it for others to get something special out of it.
  • Special Attention: Red carpets, paparazzi galore, and loads upon loads of glitter should be on the agenda for gala bashes.  Disposable cameras or digital prints with sizzling frames printed on the scene for guests.  Guest books are great, too! If it’s an arts fundraiser event, have your guests leave their handprints in “cement” (use clay) like the Hollywood walk of fame and scrawl their John Hancock to be displayed in this week’s society section.  Jazz it up as much as you can without going over budget.
  • Special Attractions:  Yes, it sounds corny, but the real deal is the real deal.  People will flock to the dunking booth if the principal is on that plank.  How about the youth minister or the senior pastor? Got talent? How about the librarian who dresses like Lady Gaga or the softball coach who plays a mean violin– or, is that a fiddle? Either way, get people to attend your event by what you have to offer.  Try to find local talent.  Get in touch with local promoters and producers, club owners and talent agencies.  You never know what treasure is buried in your own backyard until you start digging around.
  • Special Appearances: Is there a local celebrity who may grace your event? How about the mayor as the fry cook for your Friday night fish fry? Could you get that ex-football player to talk to dads in the community about the importance of fathers and male role models for young boys? What about that Negro League player? Is there a famous professor who won the Nobel Prize or Pulitzer at the local university or college? Check out who lives in your town or area, even those born there.  There are those who love to visit certain areas who may be inclined to show their faces at such an event if you can get close enough to their people who will call your people, and then you all can do lunch and see what works.

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