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Starting up a business
may require you to scale down your big dream
.
Don’t read into that. I did not say it may require you to drop or dump your dream entirely. I just said you may need to scale it down at the start to get things started.
You may need to slice it up into manageable pieces, so that you can get things set up and in place to advance to new levels, stages and phases. I tend to favor a modular approach
when I work with clients on programmatic funding
or business planning
, identifying phases where new components, services or features can be added based upon the state of the core business. There it is. I seem to have have given it away, but that should be the focus; your core business. Scale things down to the core. Get things down to the bare essentials
and build from there.
I think Avon
does an excellent job at providing a business model
based on a similar cocnept. You may like fashion
or cosmetics
, even costume jewelry
. Avon isn’t trying to get you to open a kiosk at the mall or storefront on Main Street. The company provides each “Avon lady
” with the essentials to
the catalogs and ordering forms as well as support that allow her to experience success on a small scale and grow from there. It is obvious that Avon’s core business is beauty products, not blue jeans
or handbags
.