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The average business needs to generate a buzz.

How do you get the attention of potential customers or clients today?

Marketing?
Publicity?

Advertising?
Get Connected: The Social Networking Toolkit for BusinessPromotions?
Good press?
Media coverage?
Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla MarketingConsider all of the above and moreGet connected through social media and social networking.  Build more than a website.  Create some online profiles on sites such as LinkedIn and industry web portals.  Make the most of your online presence.

Make Money Online With Articles Even If You Can't Write And Don't Have A WebsiteDon’t just make the most of it.  Make the most money that you can from it with storefronts, affiliate programs, and Google AdSenseWrite articles for online magazines, article directories, and newsletters in your industry.  Create a blog about your business.  Make your online ventures profitable and prosperous as well as profound and promotional.  You will see that you can offer more to your potential customers and clients by the more information that share through various platforms online and otherwise.

Multiple Streams of Internet Income: How Ordinary People Make Extraordinary Money Online, 2nd EditionPlug Your Book! Online Book Marketing for Authors, Book Publicity through Social NetworkingHow to Make Money with Your Blog: The Ultimate Reference Guide for Building, Optimizing, and Monetizing Your Blog (How to Make . . .)

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I will approach this topic without the aid of an anchor verse or quote.  It is simplistic in the view that we, as leaders of Christian groups, churches, and organizations, need to consider our approaches in reaching audiences with our messages and ministries/ services.  In my opinion, we have been approaching some of the issues with antiquated concepts and strategies rather than investigating what may be as near as a neighboring church or organization that demonstrates growth.

We need to stop approaching our outreach with a shotgun and start to take direct aim at specific targets.  Easter weekend is approaching and most probably most of us have debated and deliberated over which one draft of the flyer, postcard or mailer that we will inundate our respective community with via U.S. mail, seeking to captuure their attention and invite them to sunrise services to celebrate the risen Lord Jesus Christ.  The issue is not that we should not reach out to our communities.  The issue is that we decided on one approach with the addition of Facebook, Twitter and maybe some other mechanism like Youversion, Linked In or YouTube.  Did we try to reach the teens and elderly with the same mechanism? Did we expect our outreach to say the same thing to the single mother as it said to the recovering addict? I should hope not.  If so, we need to really consider how much prayer we have invested in our preparations.

We tend to think too general.  Yes, it would cost dollars for developing multiple layouts, but I believe the goal is to reach out to people with a message that will speak to them.  Soccer moms may not be on Facebook or Twitter for tagged photos and videos. Include your youth send out the viral message to reach their “friends” online.  Your elderly congregants may want something to hand someone down at the community center or the senior program, while your soccer moms may want an email that they could forward to friends and family, even other home school families.  What about your adult professionals? Include them by offering a text message to invite friends and others that they could send out via their iPhone, Blackberry, or other handheld device.  Look at who you are trying to reach and take direct aim at your target.

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