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Okay, folks, it’s on again.  It’s an election year without a doubt.  The political groundswell is up and running with a lot of fanfare, especially in those little local elections.  It’s here again.  Obviously, that means there will be a whole lot of hype.

What kind of hype? I believe that any of us who have lived through the longsuffering agony of election years in the past have some understanding of the grandstanding that usually comes along with such a period.  Political muscles are flexed, in particular by those who work for candidates in PR and publicity, offering an appearance by their candidate here and there for this worthy cause or that one.  Usually, these folks are more pesky than anything that the politician may say or do.  They work the nerves of some folks in the church and community who toil by the sweat of their brow to do good, only to have some cheesy photo op replace the goodwill that the good folks seek to do.

Let’s look at it beyond the media hype that can be generated by candidates rolling up their sleeves and pitching in to pass out food to needy families or to sit and read before a classroom of wide-eyed and attentive elementary school children.  Yes, the camera flashes snap and the video is rolling, but we cannot become caught up or thrown off by such media frenzy during such times.

Some of this can help despite all of the seemingly unnecessary hype that comes along with it.  Political campaigns have a following of dedicated supporters who fund and man such large scale and long term endeavors.  We can benefit from a candidate coming down with his entire entourage and offering some helping hands in the name of getting out there among the people to gain votes for themselves and increase the visibility of their own campaigns.  Believe it or not, these volunteers can provide the necessary manpower to boost our efforts to reach more and serve more.

Weigh your options.  If you truly cannot stomach some would-be politician coming to your event to make himself or herself appear to be on the same level as the people, only to run off to Washington or Sacramento, or just down to city hall, and never be heard from again, then don’t bother.  Don’t accept the help or the hype.  However, if you think that the partnership could shed some light on your cause and make the evening news, you may want to think it through thoroughly.

They want the hype.  They need it.  They want the media to come out and snap photos of them doing good in the neighborhood.  Their campaign desperately needs to be seen as something vital to the needs of the community.  When they come, they come with a whole lot of hype.  However, they can also come with a whole lot of help.

27 Only conduct yourselves in a manner worthy of the gospel of Christ so that—whether I command see you or whether I remain absent—I should hear that you are standing in one spirit, by contending together with one mind for the faith of the gospel, 28 and by not being frightened in any way by your opponents. This is a sign of their destruction, but of your salvation—a sign which is from God. – Philippians 1:27-28

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